The entrepreneurial group Agroland, a major player in the Romanian retail, agribusiness, food production, and animal nutrition market, has announced an extensive rebranding process and a strategic consolidation of its operations. The company will structure itself into three distinct business verticals – retail, food, and agribusiness – and is preparing significant investments, including expansion into new market segments, such as organic egg production and poultry slaughtering.
This transformation marks a new stage in Agroland’s development, aiming for rapid adaptation to market dynamics and the implementation of more efficient growth strategies. The new organizational structure, under the Agroland Group umbrella, will also bring greater clarity and transparency for investors on the AeRO market of the Bucharest Stock Exchange, where Agroland Business System (AG) and Agroland Agribusiness (AAB) companies are listed. This facilitates individual performance assessment of each segment and supports the medium-term goal of listing on the main market.
Strategic Investments and Expansion into New Markets
The group’s development plans include a sustained pace of investments, exceeding the 2024 level. A notable move is the acquisition of the first organic egg production farm established in Romania, a unit with an estimated annual capacity of 3 million BIO eggs, which will join the group starting May 1, 2025. This acquisition responds to the growing demand for sustainable products.
In addition, Agroland continues investments in the Mihăilești poultry platform, estimating an 18% increase in average monthly egg production compared to 2024, reaching 5.8 million eggs. In the agribusiness sector, the modernization of the seed conditioning station in Șimian (Mehedinți county) has begun, aiming to improve the quality of selection processes. In the retail area, at least 10 new stores are planned for this year, mostly in the Mega format. The group is also exploring entry into the poultry slaughtering segment.
“Food security is becoming increasingly important,” stated Horia Cardoș, founder and CEO of Agroland Business System. “We believe that Romania (…) can not only ensure the eggs needed for domestic consumption but also export. Agroland aims to be a trusted partner in this process, investing in domestic production, but also in the development of an egg processing unit.”
The new structure is complemented by a renewed visual identity, designed to highlight the strength of each business vertical and position Agroland Group as an integrated ecosystem, focused on sustainability and strategic partnerships.